Comments for The Copywriter's Soapbox http://www.inkyclean.com/soapbox_blog Inky Clean thoughts on a world full of words Sat, 19 Nov 2011 21:33:01 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Fun With Words: The book giveaway by Walker Westerhold http://www.inkyclean.com/soapbox_blog/2010/10/fun-with-words-the-book-giveaway/comment-page-1/#comment-3823 Walker Westerhold Sat, 19 Nov 2011 21:33:01 +0000 http://www.inkyclean.com/soapbox_blog/?p=546#comment-3823 Budd Schulberg~ You dont understand. I could have had class. I could have been a contender. Budd Schulberg~ You dont understand. I could have had class. I could have been a contender.

]]> Comment on Fun With Words: Your Scrabble Cheat Sheet by Mike Baron http://www.inkyclean.com/soapbox_blog/2010/03/fun-with-words-your-scrabble-cheat-sheet/comment-page-1/#comment-3805 Mike Baron Tue, 15 Nov 2011 09:55:27 +0000 http://www.inkyclean.com/soapbox_blog/?p=130#comment-3805 Hi Natalia. You and your readers may be interested in the latest formulation of my Scrabble CHEAT SHEET, used by the National Scrabble Players Association since 1980, available at <a href="http://www.cross-tables.com/cs" rel="nofollow">www.cross-tables.com/cs</a>. Hi Natalia. You and your readers may be interested in the latest formulation of my Scrabble CHEAT SHEET, used by the National Scrabble Players Association since 1980, available at http://www.cross-tables.com/cs.

]]> Comment on Audiences = Real People by Judith http://www.inkyclean.com/soapbox_blog/2011/05/audiences-real-people/comment-page-1/#comment-3622 Judith Fri, 30 Sep 2011 23:09:05 +0000 http://www.inkyclean.com/soapbox_blog/?p=707#comment-3622 I read labels too - but only after I've already bought them and the product happens to be sitting on the table or on the kitchen counter and I'm waiting for the food to get cooked. Kind of haphazard I admit, but my family has been buying the same trusted brands (e.g. my mom's favorite) over and over again. My recent post <a href="http://done4ucopywriter.com/copywriter/the-habits-of-successful-copywriters/" rel="nofollow">The Habits of Successful Copywriters</a> I read labels too – but only after I've already bought them and the product happens to be sitting on the table or on the kitchen counter and I'm waiting for the food to get cooked. Kind of haphazard I admit, but my family has been buying the same trusted brands (e.g. my mom's favorite) over and over again.
My recent post The Habits of Successful Copywriters

]]> Comment on Audiences = Real People by Natalia Sylvester http://www.inkyclean.com/soapbox_blog/2011/05/audiences-real-people/comment-page-1/#comment-2581 Natalia Sylvester Thu, 26 May 2011 01:11:45 +0000 http://www.inkyclean.com/soapbox_blog/?p=707#comment-2581 Very true. I have to admit I haven't had to get into their pants yet, but it would be an interesting writing challenge! ;) Thanks for stopping by! My recent post <a href="http://feedproxy.google.com/~r/TheCopywritersSoapbox/~3/JZB5v7OUDaY/" rel="nofollow">Audiences Real People</a> Very true. I have to admit I haven't had to get into their pants yet, but it would be an interesting writing challenge! ;) Thanks for stopping by!
My recent post Audiences Real People

]]> Comment on Audiences = Real People by Natalia Sylvester http://www.inkyclean.com/soapbox_blog/2011/05/audiences-real-people/comment-page-1/#comment-2580 Natalia Sylvester Thu, 26 May 2011 01:10:00 +0000 http://www.inkyclean.com/soapbox_blog/?p=707#comment-2580 I love how you describe it as a wink--that's perfect! I think when businesses stop taking themselves too seriously, it really helps establish a sense of trust between them and the customer. My recent post <a href="http://feedproxy.google.com/~r/TheCopywritersSoapbox/~3/JZB5v7OUDaY/" rel="nofollow">Audiences Real People</a> I love how you describe it as a wink–that's perfect! I think when businesses stop taking themselves too seriously, it really helps establish a sense of trust between them and the customer.
My recent post Audiences Real People

]]> Comment on Audiences = Real People by Tea Silvestre http://www.inkyclean.com/soapbox_blog/2011/05/audiences-real-people/comment-page-1/#comment-2576 Tea Silvestre Wed, 25 May 2011 21:13:34 +0000 http://www.inkyclean.com/soapbox_blog/?p=707#comment-2576 Couldn't agree with you more. I'm constantly asking clients to think in terms of "what makes my customer tick?" as opposed to "what age, sex, income bracket, et al" do they fall into. You've got understand what motivates your customer to get out of bed in the morning. Get into their head, heart (and possibly even their pants!) to really get who they are as a person. Only then can you have a meaningful convo (via your copy) about how you can solve their challenges or fulfill their deepest desires. My recent post <a href="http://www.thewordchef.com/2011/parable-purple-carrot" rel="nofollow">The Purple Carrot- A Parable</a> Couldn't agree with you more. I'm constantly asking clients to think in terms of "what makes my customer tick?" as opposed to "what age, sex, income bracket, et al" do they fall into. You've got understand what motivates your customer to get out of bed in the morning. Get into their head, heart (and possibly even their pants!) to really get who they are as a person. Only then can you have a meaningful convo (via your copy) about how you can solve their challenges or fulfill their deepest desires.
My recent post The Purple Carrot- A Parable

]]> Comment on Audiences = Real People by Jana Quinn http://www.inkyclean.com/soapbox_blog/2011/05/audiences-real-people/comment-page-1/#comment-2567 Jana Quinn Tue, 24 May 2011 21:11:49 +0000 http://www.inkyclean.com/soapbox_blog/?p=707#comment-2567 Ha! That marketing copy you found really WAS brilliant. I like how you highlighted the conversational tone. It's a little wink across time: "Hey, I know this is business-related and I believe in this product/service, but you're a person with other priorities, so let's just get through this together, huh?" My recent post <a href="http://www.qualitylogoproducts.com/blog/product-placement-social-media-american-idol/" rel="nofollow">How Product Placement- Social Media- and Fan Engagement Work Magic for ‘American Idol’</a> Ha! That marketing copy you found really WAS brilliant. I like how you highlighted the conversational tone. It's a little wink across time: "Hey, I know this is business-related and I believe in this product/service, but you're a person with other priorities, so let's just get through this together, huh?"
My recent post How Product Placement- Social Media- and Fan Engagement Work Magic for ‘American Idol’

]]> Comment on Audiences = Real People by Natalia Sylvester http://www.inkyclean.com/soapbox_blog/2011/05/audiences-real-people/comment-page-1/#comment-2520 Natalia Sylvester Thu, 19 May 2011 19:57:14 +0000 http://www.inkyclean.com/soapbox_blog/?p=707#comment-2520 I'm all about ingredients, too. But if a product's packaging copy happens to catch my eye, it's usually because it feels like a real person talking. It's like that saying "easy reading is hard writing." If the person doesn't feel like they're reading because they're genuinely interested, then that's a great thing. Glad to hear it inspired an offshoot post! Looking forward to reading it. My recent post <a href="http://feedproxy.google.com/~r/TheCopywritersSoapbox/~3/JZB5v7OUDaY/" rel="nofollow">Audiences Real People</a> I'm all about ingredients, too. But if a product's packaging copy happens to catch my eye, it's usually because it feels like a real person talking. It's like that saying "easy reading is hard writing." If the person doesn't feel like they're reading because they're genuinely interested, then that's a great thing.

Glad to hear it inspired an offshoot post! Looking forward to reading it.
My recent post Audiences Real People

]]> Comment on Audiences = Real People by @ShakirahDawud http://www.inkyclean.com/soapbox_blog/2011/05/audiences-real-people/comment-page-1/#comment-2519 @ShakirahDawud Thu, 19 May 2011 19:44:25 +0000 http://www.inkyclean.com/soapbox_blog/?p=707#comment-2519 “Does anyone really read this stuff?" If I might raise a timid hand... :). I seek it out, too. I'm always disappointed if I don't see something to read on the cereal box, or the OJ carton. I'm not being sarcastic, either. But the fact is, that's only _after_ I've bought whatever it is. When I'm trying to decide which new lotion to try, I look at the ingredients and sniff it. Anything else I read is a customer review. So make it good, and make it relevant to those concerns. That said, I think I have an offshoot blog post coming on. Thanks for these points, Natalia, and lookout for a trackback! My recent post <a href="http://deliberateink.com/wet-jeans-chrysler-and-brand-building/" rel="nofollow">Wet Jeans- Chrysler- and Brand Building</a> “Does anyone really read this stuff?"

If I might raise a timid hand… :) . I seek it out, too. I'm always disappointed if I don't see something to read on the cereal box, or the OJ carton. I'm not being sarcastic, either. But the fact is, that's only _after_ I've bought whatever it is. When I'm trying to decide which new lotion to try, I look at the ingredients and sniff it. Anything else I read is a customer review. So make it good, and make it relevant to those concerns.

That said, I think I have an offshoot blog post coming on. Thanks for these points, Natalia, and lookout for a trackback!
My recent post Wet Jeans- Chrysler- and Brand Building

]]> Comment on A Good Name is Hard to Find (and Keep) by Natalia Sylvester http://www.inkyclean.com/soapbox_blog/2011/04/a-good-name-is-hard-to-find-and-keep/comment-page-1/#comment-2270 Natalia Sylvester Mon, 25 Apr 2011 15:56:31 +0000 http://www.inkyclean.com/soapbox_blog/?p=699#comment-2270 I've heard it being compared to naming a kid, which makes sense because that name is going stick all your life. ;) My recent post <a href="http://feedproxy.google.com/~r/TheCopywritersSoapbox/~3/Aey1Sa6yw8s/" rel="nofollow">A Good Name is Hard to Find and Keep</a> I've heard it being compared to naming a kid, which makes sense because that name is going stick all your life. ;)
My recent post A Good Name is Hard to Find and Keep

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