about

About Natalia.

They say the hardest topic to write about is yourself, and while I completely agree, I’m always up for a challenge. The fact that I check grocery lists and music lyrics for spelling and grammatical errors might say more about me than other facts, like where I went to school, but in case anyone wants to know...

To me, writing is like putting together a giant puzzle. When the words are a perfect fit, you really get the whole picture. Past clients include:

CreativelyPerform.com

FedEx + Me: MyAustinStory.com

FortuneCompass.com

Jackson Memorial Foundation

Latina Magazine

Lucky Paws Pets

Marine Media Works

Medium Design Studio

Metropical Media

Miami Dade College

Mobil Travel Guide

MommyMixer.com

Padma Coaching

Pamela Bond Teen Skin Fitness

Paws 4 You Rescue, Inc.

RareDaily.com

The Reader’s Digest Association

RedPoint Media Group, Inc.

SharpSkirts.com

Uvium, Inc.

The Whole Person Center

The Writer magazine

Writer’s Digest

Things you might not need to know, but make for fun bits of trivia:

#1: When texting, I’ll go through the extra effort of putting the apostrophe in “you’re” because spelling it wrong for convenience is just wrong.

#4: The phrase “PIN number” really bugs me. Isn’t it redundant?

#2: Sometimes I read English words in Spanish for (tiny) giggles. “Once upon a time” becomes “Eleven upon a time.”

#3: I once dreamed a client’s web copy got deleted and started rewriting it...in my dream.

#5: When I was 12, my best friend helped me remember when to spell it “desert” or “dessert.” The trick: we usually want more of the one with more S’s.

#6: I love writing so much, I’m working on my first novel. You can read more about that little endeavor here.

Writing and editing to make you look your best.

I studied journalism and creative writing at the University of Miami, which taught me that there can be truth in fiction and fiction in the truth. While I was still in college, I worked in a variety of jobs in the communications industry—an ad agency, a PR company, then at several magazines—and learned that an awareness for one’s audience is just as important as craft. My first “real” job was a managing editor position at a startup luxury lifestyle magazine on Miami Beach. While most wouldn’t think of planning photo shoots on a sandy white beach and writing about $4000 skirts as a dose of reality, the experience was an eye-opener for me. I started my business in 2006 because it allows me to combine my love for storytelling with my experience in marketing and branding.

As for where I learned to write...I suspect I got it from reading everything as a child, from Roald Dahl novels to billboard signs to newspaper articles I didn’t quite understand at the time.

Want just the facts?

Download my resume here

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